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FoodCoach: Automated e-coach for a healthier diet

FoodCoach is a study by the University of St.Gallen and the University Hospital of Bern, supported by Swiss National Science Foundation and Sanitas Management AG. Sanitas Management AG supports the recruiting of study participants without interfering with the study content.

Project Goal:

The objective of this research project is to investigate the effectiveness of improving people’s food shopping healthiness by providing automated food shopping recommendations.

Participants donate their grocery data recorded on the loyalty card programs “Migros Cumulus” and “Coop Supercard”. Based on these data, the study team has built a model to generate automated recommendations according to the Nutri-Score framework and expertise of dieticians at the University Hospital of Bern. The results of the study could possibly help improve the health status of the Swiss population and beyond in a low-cost, automated, and longitudinal manner.


Unhealthy diets are a major risk for the development of non-communicable diseases. Changing unhealthy dietary behavior can have a significant impact on this risk. Providing interventions towards individual food purchase behavior offers tremendous potential to reduce cardiometabolic morbidity and mortality by the promotion of a healthier diet. By using digital receipts, data on purchased food can be collected automatically. This provides the opportunity to analyze food choices according to different criteria and design automated, low-cost and longitudinal interventions.

What can I benefit and how can I participate?

With successful participation, you will receive personalized analysis and recommendations on your food shopping.

You need to be at least 18 years old and use Migros Cumulus and/or Coop Supercard to join the study. Registration consists of two steps and takes roughly 1o minutes.

Should you have any questions, please contact .

Scan the QR code and join now!

Author: Jing Wu

Date: 20. November 2022