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Guerrilla Modding

A new paper from our group was published in Nature Machine Intelligence: Improving customer decisions in web-based e-commerce through guerrilla modding, and was featured in the issue’s editorial.

Abstract: The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. In this comment, we demonstrate how product transparency in online stores can be increased by client-side enrichment of retailer Web pages, discuss the technical and legal feasibility of such guerrilla modding, and show that this has the potential to improve customer decision-making in a randomized controlled trial.

Link to the full paper

Author: Simon Mayer

Date: 29. December 2021