Improving customer decisions in web-based e-commerce through guerrilla modding

IN: Nature Machine Intelligence

Alexandria

The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.

Simon Mayer, Klaus Fuchs, Dominic Jan Brügger, Jie Lian, Andrei Ciortea

15 Dec 2021

Item Type
Journal paper

Journal Title
Nature Machine Intelligence

Language
English

Subject Areas
computer science, other research area